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A handful of popular Instagram influencers are facing backlash online after taking part in a sponsored ad campaign for Saudi Arabia.

The kingdom’s tourism board and a program called Gateway KSA have given supervised trips to popular travel bloggers as the country prepares to expand its visa program. Saudi Arabia announced on Friday that it would open its doors to tourists from 49 countries, in an effort to diversify the economy and decrease the country’s reliance on oil.

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Asia Saudi Arabia