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Instagram’s latest influencer hotspot isn’t a remote Caribbean island boasting crystal-clear cerulean seas, though you’d be forgiven for mistaking the two. 

It has all the makings of an idyllic oceanfront paradise, but the cheekily nicknamed “Maldives of Novosibirsk” is actually a chemical waste dump in Siberia – and people are flocking there in droves. 

Even though, as the New York Times reports, “that irresistible blue hue is not the color of pristine waters reflecting off the sky, but rather the deposits of calcium salts and metal oxides,” visitors to the lake aren’t afraid to show a little skin, from strategically covered nudes to scantily clad sunbathers to bare-legged paddleboarders, not to mention the brave souls who ventured out onto the water in inflatable unicorn floats. One couple even staged a (fully clothed) newlywed photo shoot by the water’s edge. 

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