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The sightseers flocking to a staircase from Joker confirm it – travel today is less about broadening your horizons and more about building your brand

The latest tourist hotspot is not a lagoon in Iceland or a beach in Bali – it is a staircase in the Bronx, New York. More specifically, it is the concrete flight of steps that Joaquin Phoenix, caked in clown paint, dances down in the film Joker. The scene has become a meme, and scores of influencers and imbeciles are flocking to the #jokerstairs, as it is now tagged on Instagram, to recreate the image. Such is the fervour that the location was briefly marked as a religious site on Google Maps.

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