Heading to Vienna? Avoid reading online reviews before you go. At least that’s the advice from the city’s official tourist board.
The Vienna Tourist Board is taking a pop at online ratings with its new ad campaign, ‘Unrating Vienna.’ Following on from the success of last year’s campaign, ‘Unhashtag Vienna’ – which encouraged travellers to take fewer photos and experience more – ‘Unrating Vienna’ asks travellers to make their own minds up and explore the city on their own terms.
Using ad posters that feature genuine negative feedback from online users, such as one that describes Schönbrunn Palace’s lawn as “a mess,” and another that dubbed the view over Prater Park as “rubbish,” the campaign aims to highlight how misleading online reviews sometimes are.